How to Create PBN for Powerful Link Building – Full Guide 2020

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How many controversies and opinions circulate the question “PBN: to create or not?” will help us understand this issue, reveal all the chips, and share his experience. 

In this guide, we’ll dive deeper into the world of private blog networks (PBN).

Starting with the absolute basics, we’ll show you how to set up, manage, and use PBN in 2020.

With 7,000 words of step-by-step learning, even intermediate to advanced SEOs will discover something new.

Let get started.

What is PBN?

A Private Blog Network ( PBN ) is a network of authoritative websites used to create links to your money sites to improve your rankings on the Google search engine.

A money site is a website that you intend to rank, that is, the one that makes money. This can also apply to the customer’s website.

In its basic structure, the finished result looks like this:

PBNS stands for “PBN Site,” meaning a website that is part of your personal blogging network.

One important detail here is that each of the individual PBN sites is not related to each other in any way. 

The idea behind a private blogging network is that the websites appear to be unrelated to each other, so they are natural links and not someone who links to their site from their other websites.

Is this against Google guidelines?

Absolutely.

The only time Google will tell you exactly how to get rankings is to advise you to use AdWords. But for ranking within expected results, they are the worst source of information.

And I would do the same if I were in their place. Why tell you how to get free rankings when you’re making over $ 40 billion a year in ad revenue.

Does it work?

Take a look at these headlines from September 2014:

(Google applies filtering algorithms to sites that use manually ranked private blog networks Cleaning the private blog network – are you in danger? O, Google, you won … I will never use private blog networks again) If that didn’t work, I’m sure Google won’t try to chase them and scare people away from this strategy.

And yes, it was a little more than a scare tactic. People are still building networks that rank as quickly as they used to.

Why does it work?

Links are the most important ranking factor.

It turns out that backlinks, even though there is a lot of spam, for the most part, are still really considerable gains in terms of the quality of search results.

This was a quote from Matt Cutts when he was asked about excluding backlink relevance from the algorithm.

This strategy’s effectiveness is that Google views websites that form the PBN as authoritative. 

You don’t get links from some new website or untrustworthy spam. You get links from a popular website that loves Google’s algorithm.

To understand how this works, here’s an example …

In 2011, a street cleaning initiative was launched in Chicago. They had a website set up under cleanchicagostreets.com.cleanchicagostreets. Com.

The initiative received a lot of publicity and was posted on the local government website and local news sites.

They raised enough advertising and money to carry out their plan. And they did everything within a year.

Their website is no longer needed, and it has become a pointless payment for hosting and domain renewals. Thus, they leave the site until its own domain expires.

This is a domain that has links from local government websites and local news sites. And since it has links from these highly trusted sites, Google also assumes that it is trustworthy.

Looking ahead, an SEO professional today can find that domain and look at the metrics to see how trustworthy and authoritative it is, then purchase it from any domain registrar to use for PBN.

How to find domains.

Between 30,000 and 50,000 domains expire daily, many of which will have useful “metrics” for PBN.

Introduction to metrics

In older versions of this article, I have presented metrics such as DA / PA (Moz), TF / CF (Majestic), DR / UR (Ahrefs) – but honestly, this is not the best way to analyze domains.

These metrics simply represent the power of the domain you’re looking at, the real things you need to understand:

  • Referring Domains  – Shows the number of websites that refer to the domain you are looking for. Anything above 30 can be taken to work.
  • Backlinks are the number of links on a site. If one site links to the domain three times, then this is three backlinks, but only one referring domain. Be sure to check them before buying a domain.
  • How to check spam. Assuming there are many referring domains and they have good backlinks, all you need to know is that the domain has never been used for spam.

Let’s start with a simple metric qualification:

Don’t buy domains with less than 30 referring domains

(Note: I recommend using Ahrefs to check referring domains and analyze backlinks. It has the largest index of all competitors, including Moz, SEMRush, and Majestic.)

Links will naturally fall off over time, so you need as many of them as possible to avoid this. Less than 30 becomes risky.

But feel free to break the rules. There is a big exception, perhaps 28 excellent links on this domain.

Now that we have satisfied our interests, this is what we wanted to analyze:

  1. How difficult are links to copy

Are they on popular sites? Inside content? Or is it just directory links? The more difficult it is to replicate, the better the link.

You check this in Ahrefs by doing a domain search, then clicking on the Backlinks tab.

Funny enough, all my top links are from Ahrefs themselves.

They will be ranked from best to worst (use Ahrefs URL Rank), follow each linking page, and check if they are high-quality links.

Again, the easier it is to copy, the worse the link is. Example:

  • Blog Comments
  • Catalogs
  • Forum Posts
  • Free website builders / blogs / web 2.0

All of the above links can be copied easily so that it won’t take much effort.

Suppose there are more than 30 referring domains in your domain, and a decent number of them are quality (hard to copy) links, and you will move on.

  1. Does the anchor text seem natural?

Anchor text is a clickable text posted in an article.

If there are fake products, Viagra, or adult-themed anchors, they were probably used to send spam.

Head over to Ahrefs’ Anchors page for a full breakdown:

You can see that this is my website title, or my own name, with some relevant links to my content in the examples above. So everything is very natural.

  1. Has it ever been used for a spam site?

Check it out on WayBackMachine and see if it has ever been used for spam or PBN. If so, skip it.

Somebody hijacked my website 80 times, but none of them were spam. Your potential PBN domains might be, so take a close look here.

These three easy steps will save you the trouble of buying weak or spam sites, and the more you check these sites, the faster you can recognize them.

Where to find domains

Knowing what to look for in domains is only part of the game, then you need to know where to look for domains.

Before we look at this point, you need to understand what types of domains to find.

Expired VS Expiring

Expired domain  – a domain that has been completely deleted and available for registration with any registrar at the standard domain registration price. They are generally weaker and take months before they are worth trying.

They are expiring Domain  – A domain that has expired but was held by the registrar for auction/sale. These domains keep their age. That is, if the previous owner registered them five years ago, he remains a domain registered for 5 years.

Today, my advice is to buy only expiring domains unless you have a strategy to find expired domains and buy them cheap easily.

Disadvantages of expired domains:

  1. They tend to be weaker (i.e., there is a reason the expiration date has expired and no one else has tried to buy it).
  2. As our testing has shown, they have to be met to get the power from these domains. You need to set up your site and wait at least two months before adding links to get full power from them.

For this reason, I recommend exclusively buying domains from auctions or from a broker that uses auctions.

Option 1 – Finding a Broker

Here are a few services from which you can buy domains with history.

Please note that I have not used all of these brokers, but I have heard good reviews about them.

TBSolutions

PureQualityDomains

SERPChampion

Option 2 – Using Auction Sites

Before buying domains that were already vacated became popular, most people bought domains from auctions. These are legacy domains. They keep their age because the registrar sells it after the owner hasn’t renewed it.

You can usually find more powerful domains at auctions than if you buy a vacant domain in the public domain because discarded (expired) domains are quickly chosen by your competitor – if they have not already been purchased at the auction stages. 

The downside to auctions is that you pay extra to get the first pick.

Some auction sites you may want to look at:

NameJet  – the potential to find high-quality options

GoDaddy Auctions  – used to buy PBN domains.

NameCheap Auctions  – thousands available in the market

Essential things to keep in mind when buying domains

Privacy is the first word in PBN.

You can’t hide from Google. You need them on your sites to see links and transmit power. 

But you need to make sure that there is no connection between these sites. They should appear to be independently owned.

When buying domains, this means mixing up your domain registrars and registration dates. Don’t always buy from the same. And don’t use your name and whois information for each domain.

Here are some best domain registrars:

Namecheap

Name

Dynadot (these guys show your name even if you buy whois protection)

GoDaddy (note their expensive renewal fees)

Find hosting for a domain.

Now that you have your domain (s), you need to set up hosting so you can get your website up and running.

To prevent Google (or anyone else) from knowing that you own all of the websites, you need to put each one in a different hosting account.

If they were all hosted on the same server, it would be clear that they are all connected.

This need to separate hosting providers has sparked the popularity of SEO hosting services.

The problem with SEO hosts is that most of them have footprints that show they all have the same vendor. You can read about placing prints here.

The best you can do is hide in plain sight.

You do this with popular hosts that will use real sites.

Here are some examples:

Get Started with Bluehost – $2.95/month with a Free Domain

Get Started with Bluehost

Most of them are more expensive compared to SEO hosts or cheap shared hosts, but it’s worth it as it reduces the risk of losing your network.

Fortunately, there is a cheaper option.

My friend Kevin decided to purchase reseller accounts from all the popular hosting companies recommended here and host your PBN sites on them at a significantly lower cost (starting at $ 1.82 / m per site).

There are costs involved in setting up all of this, and it can be scary for newbies, but the overall ROI on a multi-site ranking should easily justify it.

Later in the tutorial, we’ll look at an advanced strategy called clustering. 

This will allow you to host multiple PBN sites on the same hosting account with zero risk – but only if your hosting plan allows it. Therefore, make sure the packages you purchase allow for multiple domains and MySQL databases.

For now, just know that the safest way is only to host 1 website per host and use high-quality hosts.

Site setup

You have a domain and hosting, and now you need to set up your site.

Don’t worry about being an HTML prodigy. We’ll just use WordPress and free WordPress themes.

Most web hosts will make this process extremely easy by offering the Softaculous auto-installer. Here’s a quick example of how it works.

Log in to cPanel (the host should provide you with login details) and look for the Softaculous auto-installer. It usually looks like this:

Then click the “Install” button:

Next, you need to select the protocol, which will be “http://www” in 90% of cases, and leave the “In Catalog” field blank.

To determine what protocol you need and what you need, look at the metrics in  Majestic.com. Enter the root domain, followed by the domain with “www.” in front of the domain to see which one has the highest TF and CF. A quick example …

Without WWW:

From WWW:

The reason is that most of the websites have been configured using some protocol or another, which will receive most of the links, so they have higher scores.

Let’s go back to the setup. Select the protocol and make sure that the “In Directory” field is empty:

Then fill in the site information. I’m sure you don’t need to explain how to do this:

That’s all there is to it, then just scroll down and hit the Install button.

Building websites and installing WordPress has never been more accessible.

Before you do this, you need to know what the site will be about. This is called Theming.

Many beginners ask whether it is worth reassigning a domain or not. You take a domain previously related to one topic, and then change it to another.

Subjecting a site is completely normal and doesn’t seem to be affected by many of Google’s PBN users’ metrics.

Domains get re-registered all the time, and tons of brands have random names … maybe WayToidea.in used to be a blog about Lions.

So let’s take a look at a few ways to build PBN sites …

Option 1. Change the blog topic

2019 Thoughts: This still works but is less efficient. I recommend going for the third option.

This is what most people do.

You register a domain that used to be about one topic and then changes it to a more suitable topic for your money sites.

If you are willing to do a little extra work, you can raise this level.

For example, you register the domain “thecatowner . com“. It used to be about cats, but travel needs a blog.

Easy. For maximum domain and site/client relevance, you can create a cat travel blog.

You can also save links. If you’ve contacted a hotel customer, write an article about finding a cat-friendly hotel.

Let’s look at some more examples …

  • LaFerrari.com  – there used to be news about Ferrari, you need it in internet marketing. Make a blog about internet marketing and your goal to own a Ferrari.
  • WooDesign.com  – used to be a web design agency, you need it for your home and garden. Make it a blog for home design fans.
  • TheDarkSide.com  – Used to be a Star Wars fansite, you need it for your health and fitness. Blog about the dark side of the health and fitness industry
  • LaptopBagsNow.com  – before, the site was about selling laptop bags, and you need it for style and fashion. Make it a style and fashion blog that used to be just a laptop bag style review site, explain it on the about page. You can even “glue” the post “Laptop Bag Styles for Women” and “Laptop Bag Styles for Men.”
  • SocksAndUnderwear.com  – Used to sell lingerie, you need it for fun. Make it a blog on how to entertain yourself in your underwear at home, the internet, television, and more.

Sometimes this is difficult to do. In this case, you can use the following method:

  • “I am a huge XYZ fan and wanted to name my blog after him.”
  • “I just had this domain from the old XYZ site and decided to use it for this blog.”

This is the most common way to create a website. The downside is that you tie it to one niche, so it becomes difficult to connect with others.

There are several different strategies you can use to overcome this.

Option 2. Cityscape: Description of the city

Cityscape: Build a website around a real city with fictional content.

Let’s say you are setting up PBN, and you are on the “springfieldmoms.com. “ You think, “This is stupid. I have no activity in Springfield. It will look suspicious when manually checked.” It can not be accurate. 

These sites are dynamic. There are more than 30 cities in the USA with the name “Springfield.” Choose the one that suits your goals and go to the city’s official website. You may be targeting something in Massachusetts. 

In this case, go to HTTP : // www3 . Springfield – ma. Gov/cos / and get all your content. Your menu and pages might look something like this:

  • Home
  • About us (about the Springfield moms, mission)
  • Club members (Fake names and roles in the club, great place to post a few photos)
  • Springfield News (A page that just loads the real city news feed )
  • Events calendar (Insert real city events calendar)
  • Contact (contact form + small advertisement)

And here’s an example of the format for your first eight posts:

  1. Blog introduction
  2. City events from the official calendar (festivals, farmers market, etc. )
  3. Featured Business of the Month – If your niche is weight loss, then Lake View Fitness Center could be your top business of the month. The article could be “5 Tips for Weight Loss” with your link strategically placed there.
  4. Fun facts about the city (link to Wikipedia)
  5. Youtube video from the city
  6. Recommended Business of the Month (repeat from the previous point)
  7. Photos from the last city event
  8. etc.…

Option 3. Keep the old niche

If the domain you purchased is relevant to your money sites, then that’s ideal. Just stay in the same niche. But even if it isn’t, you can still use this option (content relevance is more important than overall site relevance).

Start by figuring out your niche domain.

You can often guess the old domain-based niche, but there are two other ways to find it quickly. The first is the Wayback Machine, a website/tool that saves regular copies of websites, allowing you to “jump back in time” to see what the website used to look like.

Then you can look back and pick any date that suits you. For this example, I chose January 1, 2014.

You will now be shown what the site looked like that day.

Sometimes there are problems with its full loading. It may be that some images will be missing, or the style is corrupted, but it shows precisely what the site was about before.

Another way is to use Majestic or Ahrefs and browse the sites that link to it. Majestic also has a handy” Topical Trust Flow ” feature :

This function tries to figure out the topic or niche of a site based on the sites that link to it. This example shows that it is accurate enough for the Goodreads website, where libraries and literature are the main topics.

Sometimes the function does not show the topic so accurately, and you can look at the top links at the bottom of the page:

You can see that it has links areas Amazon, which is relevant, and even shows the anchor text used to link to the Goodreads Book Reviews and Recommendations site. It is straightforward to understand what this site is about.

Most of the time, it will be pretty easy to figure out the topic if the top links are from travel blogs; it is most likely a travel site, etc.

Try Bluehost $2.95/month with a Free Domain.

Option 4. Local business website

The fourth option is entirely different from traditional PBN, but it works well. It’s an easy way to get caught up in what most people think of as a PBN site.

For example:

  • Have a business logo
  • Add a list of goods/services, preferably with images.
  • Have a contact page to connect people with you
  • Have a local address and telephone number to contact

Do whatever a real, local business will do.

Then you simply “steal” links from your home page. It’s relatively easy to do if you have 500-2000 words on your homepage.

The downside to this approach is that the PBN site niche needs to be reasonably relevant to your money site, as you won’t be able to create a new 500+ word post dedicated to the topic.

Go ahead, now you’ve decided on a theme for the site and installed WordPress, here’s what you need to do next …

WordPress theme

There are many free WP themes out there. There will be more than enough of them.

The only thing that matters for this is that they show full posts on the homepage, not an excerpt. Except for a local type of business site, they will not display blog posts on the home page.

Examples:

We need a full post to show on the homepage, so links to our money sites are also displayed on the homepage. This is often the most powerful page on the site.

Make sure you consistently use a different theme for each website. Using the same one is another clear mark that the same person likely owns the websites.

WordPress plugins

It is recommended that you install several different plugins on your website to make them appear natural. Again, make sure they don’t match every time.

Keeping the link profile on the website is to capture any link profile posted to the old pages from the previous site.

Thus, if the domain you purchased had a page like “ example . com/cat – food . HTML,” and the page has links pointing to it, you can rearrange it to capture the full power of those links.

The safest way to do this is to replace or redirect pages from the old site manually.

Here’s how:

Use a tool like Majestic to find the top pages for a domain, like this:

At this point, you can either re-create the pages or use a plugin like Simple 301 Redirects to redirect the page to a similar theme page manually.

To restore pages, you can either manually write the content as a “Page” in WordPress or copy it directly from WayBackMachine (as mentioned earlier).

If the URL is “/ anything /” then use it as a permalink, but if it’s something you cannot create with WordPress, such as a “.html” file, then you can use the Custom Permalink plugin, it will allow you to create it.

WordPress settings

It is recommended that you turn off notifications on the websites you link to. They will only annoy you or your customers.

This parameter is located under “Settings” -> “Discussion”:

Content creation for your website

This is where most people are lazy and make useful. Mista makes original content you add will make a massive difference to how legitimate your website looks like and how likely it is to pass manual review in the future.

I recommend having at least 2-3 pages and 2-3 posts. The bigger, the better.

This process is called PBN Padding. You add content to the site to hide the fact that this is just a link building setup.

The first step to creating content is to identify the author. Who is behind this blog?

This gives you writing-style consistency for one blog but mixes them across all blogs.

One blog might be written by a traveler sharing their experiences and travel experiences, another by an association sharing industry news and best practices.

You will want to introduce these authors on some page with information about them, share their photos, and tell why they started this blog. Anyone would do it if it were a legitimate site.

Be careful with YMYL niches (your money or your life). These include:

  • Pages that ask for personal information such as personal identification numbers, bank account numbers, driver’s license numbers, etc. could be used to steal.
  • Pages used for monetary transactions where users can provide information about their credit account or bank account; for example, any page that allows you to buy something.
  • Health information unique may affect your physical condition.
  • Pages offer advice on important life decisions, such as pages on parenting, buying a house, car, and more.
  • Pages offering advice on fundamental life issues could affect your future happiness and finances, such as pages that provide legal or financial advice.
  • For example, if you have a parenting or finance blog, make sure you are not claiming to be an expert. Otherwise, they will begin to judge your site’s credibility if it has a real address and contact information, if it is a real author, how authoritative the site is, etc.

Instead of pretending that you are an expert in these niches, you want to create these authors/characters as bloggers with personal experience, for example:

Kim Jones is a housewife, mother of two children: Alex and Jessica live in North Carolina. She loves children and created this blog to place her personal parenting experiences to help young mothers struggling.

In this example, Kim is not claiming to be a highly skilled professional, an expert in teaching children, or anything like that. She’s just a mom who shares what she learns about parenting.

Creating blog posts

The method used to be to write 300 words quickly, add an image, and you’re done.

There are currently five types of blog posts …

  • Infographic

Where you share infographics, add an introduction, and write a conclusion or summary of what you learned

  • Video reviews

Where you share a video (or multiple), summarize and leave feedback on the video

  • Gallery

Where do you share an image gallery and explain images

  • Standard article

500-700 words with picture or video

  • Introductory post

Having this mix of videos, image galleries, and infographics make it visually more appealing.

Plus, they make it easier to write content. All you have to do is remember an infographic or add your thoughts, much more comfortable than researching and writing a whole new article.

Bonus tip: research some long keywords and create SEO-optimized content to rank well and generate additional traffic and links. Our research has shown that this improves the efficiency of PBN channels.

Creating pages

There are many types of pages you can create, niche relevant is a good idea, but here are some absolute standard pages if you need to:

  • About us – write about the site, team, author.
  • Contact Us  – Explain why people should contact you and include a contact form
  • Events / seminars. If the dates are “in 2 weeks” or “this Sunday,” please explain what it is.
  • Advertising  – there is information about advertising on the site and a contact form.
  • Why we created XYZ  – explain the background behind the blog.
  • FAQ  – answering frequently asked questions about the topic/site
  • Tips  – have a contact form with information on how to submit article feedback.
  • Resources  – Helpful Hints, Links to Helpful Authority Sites / Videos, Book Recommendations
  • Privacy Policy / Terms of Service

How to steal free content

Since we’re already breaking the rules, here’s the unethical (and illegal?) The method that people use to get free content for their sites. Use it as you see fit.

Remember the Wayback Machine we linked to earlier? This is a great way to define what the site used to be about.

Alternatively, you can also copy the entire content of the previous website [your domain]. You can do this by completely copying the website, which can be outsourced for $ 5. Or you can just copy and paste the content into your blog.

This works because the content is no longer used and, therefore, not indexed by search engines.

Anyway, after you have the content, you need to do the final touches before it’s ready to start linking. This part is called …

Website structuring

Even with content added, your blog will look “by default.” You need it to look like a real website that someone has configured to use.

This is broken down into 3 parts:

  1. Logo
  2. Navigation bar
  3. Side panel

Link to your money site

To summarize  – a money site (money site) is a site that you intend to consolidate in the ranking, that is, the one that brings money. This can also apply to a customer website.

Once your PBN sites are up and running, you can start linking them to your money sites.

First, be sure to check them out. I have bad news:

Sometimes your domains will be toxic, meaning that not only will they not provide any improvement, they will also lead to a drop in your ranking.

This shouldn’t often happen if you’re buying quality auction domains, but in any case, be sure to check each site before entirely adding it to your network.

Here’s an impressive guide on how to do it on Diggity Marketing.

Now let’s talk about creating links …

Basic strategy

There are several types of links, depending on the position in which they are located:

  • Footer = Links from the site footer
  • Sidebar = links from the sidebar of the site
  • Image = image links (ideally with optimized alt text)
  • Contextual = Links within content

With PBN, we focus exclusively on contextual links, which means that we will need to publish new content (like a blog post) to the website every time we want to create a link.

Ideally, this content should match your money site and use long keywords when ranking content – this will be a nice bonus.

This isn’t always obvious, as having a plumbing PBN site means you can easily link to a plumbing website. But what if you have a PBN web design site for that plumbing site?

Then you will want to use Niche Matching.

Just match content with both niches. For example, let’s say you have five domains that were previously used as:

  • Weight Loss Magazine Personal Site
  • Web Designers Blog
  • Legal advice website
  • Financial blog
  • Construction site

And your money site is a weight loss affiliate site. You can create an article that is relevant to both topics on all of the sites above, like this:

  • Anything related to weight loss as the site is relevant
  • Weight loss of website development
  • Be careful when offering weight loss tips
  • How to stay out of your credit limit when trying to eat and get in shape
  • Turn any room into a home gym without spending a fortune

Best of all, this strategy is still very effective. Your entire site doesn’t have to be relevant as long as the content is relevant.

Note. The downside to posting new content is moving old content to the second page. Thus, and because it looks less spammy, you will be limited to 8 links.

You will also want to add links to super authoritative sites (not Wikipedia) relevant to your niche. This helps your site it is linking to reliable sources and looks more natural.

Target URL

In this new piece of content, you will have ONE link to your money site.

One is enough. Any additional one gives diminishing returns.

The first element you want to consider is the target URL. Where will this link be posted?

It is generally best to link to a specific page that you want to rate. This is PBN’s advantage. We have control over it.

But remember a couple of factors:

  1. Most websites have more links to their home page than any other page
  2. It is very unnatural if only one page on your site has many links.

Therefore, you will want to remix links using other link types or PBN to point links on other pages of your money site.

Anchor text

Once you’ve determined which page to link to, you need to choose which anchor text to use. This is where most people go wrong.

Anchor text is the text that will be associated with your target URL. This is a significant ranking factor.

Unfortunately, most people over-optimize at this stage and create real problems for themselves. So let’s take a look at how to avoid this.

First, you need to understand the 5 types of anchor text:

  • purpose
  • Brand name
  • Topic
  • Url
  • Miscellaneous

Let me give an example if we link to  joesplumbing.com, which is trying to award the title “Plumbing London”:

  • Purpose: Plumbing London
  • Brand: Joe Plumbing
  • Topic: leaking pipes
  • URL: joesplumbing. com
  • Miscellaneous: visit his website here

Every website with enough statistical relevance links will have a natural mix of each of these types of anchor text.

The way this mix is ​​split is different for each keyword. You’ll want to analyze your competitors and decide.

But the basic philosophy behind private blog networks is that you should only use targeted anchors. Simply because they are the most powerful links you can get, so you keep your most optimized anchors for your best links.

The trick is that you need to create other types of links. If you don’t, then you will have to diversify the anchor texts with your PBNs.

Tip: Match the type of anchor text with the type/location of the link. It is not often that you will come across someone using the URL anchor text in an article.

Assuming you will be using 100% targeted linking on your PBN sites (and diversifying with other types of links), there are three rules to be aware of:

  1. Never repeat anchor text (this is a right style rule of thumb for all link building)
  2. Write naturally, i.e., plumbers in London ( note the capital letters, another good practice for link building)
  3. Variety of anchors

Let me expand on these rules …

Rule number one is, naturally, how many websites have 20 links with the anchor text “Plumbing London”? This is very unnatural.

Rule number two is common sense: anyone who cares about their article will not skip the word “in” or capital letters because it better matches the keyword. And don’t worry, Google is smart enough to see the relevance of a keyword.

Finally, rule number three is where I see even more seasoned SEOs screwed up.

To overcome this, let’s expand on our definition of target anchor text.

Target anchor text is where the keyword or any keyword of the keyword anchor text is included in the link.

Please note that in this description, we are not saying that anchor text is a keyword, but it includes only one keyword word.

This opens up a whole new subcategory of anchors:

  • Long-tail target
  • Brand + Purpose
  • Miscellaneous + Objective

Let’s compare these two approaches to the keyword “Gaming Chair Reviews.”

Unnaturally overly optimized:

  • Gaming Chair Reviews
  • Best Gaming Chair Reviews
  • Gaming Chair Reviews
  • Gaming Chairs Review
  • Top Gaming Chairs Reviews

Notice how each anchor text is very similar and contains the full keyword?

Natural target anchors:

  • Gaming chair reviews
  • Vishal’s review of the best gaming chairs
  • Top 10 Gaming Chairs
  • Should you use unique chairs for playing
  • Review of the new DXRacer chair

In the examples above, we still include keywords, but we mix the style and usually include it as part of the sentence.

We even managed to include another keyword by mentioning the brand of the gaming chair.

The point is to think about how someone naturally links to your web page if they write a thematically relevant piece of content and then do the same with tricky keyword insertion.

Output

  • Create one new blog post to link to each money site
  • No more than one link to one money site
  • Maintain all links on the homepage at all times (usually limited to around 8 links if there is no link in every post on your site)
  • Try to include about 4 links to reputable sites.

Advanced PBN strategies

Network Clustering

We covered hosting earlier in this guide, and I briefly mentioned that you could host multiple sites on the same hosting plan with zero risks. This is done with clustering.

This is a very professional diagram showing what the opposite of clustering looks like …

You can see that the mixed web is just linking to each money site. Not every PBN site will link to every money site, but there will be a link on the web. An example is here:

PBNS stands for “Private Blog Network Site.”

If Google finds out about a slimming site or PBNS1, the entire network could be infected. Like this:

Here’s a quick example of clustering. Usually people do this around the niches that their PBN sites are in. It allows you to get a niche of relevant backlinks, but there is a drawback.

Again, the risk here is that if one money site or PBN site gets infiltrated, it could disrupt your entire network.

Instead, you should make sure that no money site has links from more than one cluster. For example:

You can link as many sites as you like in one cluster, and you can have as many PBN sites in one cluster as you want, but this gives you a warning that you will not lose your entire network at once.

It also saves you money. It allows you to host PBN sites from different clusters on the same hosting account as they will never link to the same sites.

In comparison, if your average hosting bill is $ 8 per blog group table hosts, but you have 10 different clusters, that would bring your bill down to $ 0.8 per blog.

If you are just starting, now is the time to learn about network clusters. Once your network is big enough to rank the money sites you are currently working on, you can split it into one cluster and start building another.

Remember that you can rank up to 8 money sites from a single PBN site. Hence from a single cluster is almost a complete elimination of risk.

If you work with high-end clients, you can create separate clusters for each client. The same goes for if you group affiliate sites that bring in four-digit numbers per month.

Also, the cluster should not be niche. It’s just convenient. You can mix it with any of the above themes.

Blocking bots

A private blog network does not mean private to Google. We need Google on our sites to see the links we create. Instead, the idea behind a private network is that it is private to the rest of the world, especially your competitors.

The filling and structuring parts of this guide will go a long way in masking your strategy in front of your competitors. Blocking bots takes this to a whole new level.

If you want to see your competitor’s ranking, you no system at their links, you will probably use the same tools we covered earlier in this tutorial (for domain analysis): Ahrefs and SemRush.

But with bot blocking, you can completely hide your PBN sites from showing in these tools. This means your competitors won’t know what you are doing and will never see your PBN sites.

This can be achieved by adding the following code to the htaccess file: 

SetEnvIfNoCase User-Agent. * Rogerbot. * Bad_bot
SetEnvIfNoCase User-Agent. * Exabot. * Bad_bot
SetEnvIfNoCase User-Agent. * Mj12bot. * Bad_bot
SetEnvIfNoCase User-Agent. * Dotbot. * Bad_bot
SetEnvIfNoCase User-Agent. * Gigabot. * Bad_bot
SetEnvIfNoCase User-Agent. * Ahrefsbot. * Bad_bot
SetEnvIfNoCase User-Agent. * Sitebot. * Bad_bot
SetEnvIfNoCase User-Agent. * Spbot. * Bad_bot
Order Allow, Deny
Allow from all
Deny from env = bad_bot

Here’s how to do it.

Login to cPanel and click to open the file manager:

If this cPanel account has more than one domain, make sure the dropdown shows the correct domain (I’ve deleted it in this screenshot).

Check the box next to “Show hidden files.” Click Go.

Find the “.htaccess” file, right-click, and then “Edit.”

Click Edit again to open the editor.

Now, above the #BEGIN WordPress line, paste all the code above. Save your changes, and you’re done. 

If Google wanted a party, it could check it anyway. All they have to do is impersonate the bots’ user agent you are blocking to see if they are blocked. I would not pass them by.

This will only be an indicator after checking other traces. I doubt they impersonate bots and go through the entire web to find sites that are not working.

If you’re solely targeting local or other non-competitive keywords (like little SEO competition), you might even allow bots.

For affiliate SEO competing with things like ClickBank products, this isn’t an option for you.

Try Bluehost – $2.95/month with a Free Domain name.

Outsourcing and systems creation

If you haven’t figured it out yet, there is a tremendous amount of work involved in setting up a private blogging network. However, this is a long term investment in your business.

One of the significant differences from beginners with fewer than 50 sites and experts with hundreds or even thousands of sites is the use of tools and systems to make better use of their time.

I already gave away the exact tools and systems (including Excel spreadsheets) used in the previous post. You can access all of them here. I highly recommend reading this post before starting.

Alternative solutions

To complete this guide, I would like to give two separate points of view worth considering. Should you use PBN in general, and if so, is it viable to create and manage your own?

Here’s 350+ DoFollow Backlinks list – instant approval blog commenting sites list.

Private Blog Networks in 2020 – Yes or No?

Don’t argue with someone who claims that PBN meshes are still useful. I would even say that they are still the most effective type of backlinks – with the level of power and control they provide.

However, is it worth building and maintaining them today?

For most people, I would say no.

That’s why:

  1. Building and managing a network is a lot of work.
  2. Websites without PBN links are more valuable (i.e., if you flip a site, it will be priced at a lower cost)
  3. Today it is quite expensive to set up a domain with auction domains, shared hosting accounts, rating content, and more.

The alternatives are building external links (i.e., creating great content and developing relationships to share it) or leasing PBN links (we’ll figure that out).

The only time I would recommend starting your own PBN is when you meet the following criteria:

  • The most crucial aspect of your business is the ability to rank on Google and drive organic traffic.
  • You will be using it for multiple sites
  • You have time and resources to build and manage
  • You have a large investment budget

Take the first bullet above. For example, my student was running a ~ $ 200K a year SEO agency and still spent a quarter of his time working on his PBN. By destroying it, he freed uptime, which led to a doubling of income.

The disadvantage of not building yourself is a lack of control, and hence the risk that can be high when buying links from other people’s networks.

Plus, guest posts and other sponsored links are rarely that strong and don’t provide the same control level. So you will need to build more. But they are cheaper, more comfortable, and faster to build.

However, in terms of construction, for most people, I would still say no.

The time and expense involved in finding domains, setting up sites, testing domains, and maintaining everything are too high.

But what if you buy or rent links from small, private providers?

You still get all the power and control, produce time wasted. However, there is an additional risk, especially if the vendor doesn’t know what they are doing or gets the attention of Google.

(Although in my experience with private blogs, deleting indexes from PBN sites has never resulted in fines or de-indexing of money sites)

If this risk is acceptable to you, I would say do it.

This is an excellent option for:

  • Partner sites
  • Small local business sites
  • Large, reputable sites to rank faster, then slowly remove links later and replace them with external links

Buying or renting links

If building a network sounds like too much work, there is always a decision to buy or rent links from other people’s networks.

This is usually a monthly rent if you want to keep the links on the homepage (most potent). Or a one-time fee if the link is kept

 on internal pages.

Sometimes people use cheap PBN one-time paid links to amplify their guest posts, while rentals almost always go directly to a money site.

For rent, I systems all private service Links82, which opens every 2-3 months for new partners to join. You can join the waiting list here.

Connectional Backlink providers offer this service as well if you look in SEO communities.

Please be careful before renting links from anyone. You can’t hide from Google, but they have to be careful about protecting traces.

When it comes to paying for one-time links, Relentless Network is a popular solution. But, again, I would not recommend listing them on your money site.

Anyway, that’s all I’ve put together for you in this guide. If you liked it and would like more similar posts in the future, leave a comment and let me know. I will try to answer them all.


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Hey! I am Vishal Meena from Rajasthan, India. A full-time blogger and founder of WayToidea. I started this Blog in Feb 2020 mainly To Share Knowledge About various Digital Marketing Trends in the Industry. Apart from that, I love to read and write more and more about Blogging, SEO, WordPress, Digital Marketing, and Money Making Tips. I love listening to songs, photography, going to places full of natural beauty.

6 thoughts on “How to Create PBN for Powerful Link Building – Full Guide 2020”

  1. Hi Vishal,

    Interesting bro, interesting. I knew little of PBNs save Google smacking ’em down. But you laid out the process of building links through this strategy in clear, easy to understand fashion. I feel bloggers worship Google way too much and do so much from the fear of annoying Google and losing Google traffic, versus doing things with a full belief in themselves, and in their blogs. Never make Google a god; trust in yourself and build your success with the idea of traffic gain, not traffic loss, in mind.

    Ryan
    Ryan K Biddulph recently posted…How in the Heck Do You Blog When You Are Not an Established Expert?My Profile

    Reply
  2. Hi Vishal,

    Awesome work dude. Brilliant ideas right here.

    You’re absolutely right. If you follow all what Google says, you’ll be at a disadvantage because they wouldn’t tell you the truth.

    Having been in the industry for a while and with my love for experiments, buying expired domains and building a pbn still works.

    But I’d advise that, instead of building a private blog network, you should build a public blog network.

    Public in the sense that, each and every of your blog network will be a standalone money site.

    And you’ll also be growing them to become successful niche blogs and that way, every link you distribute will be worth it.

    I’ve seen this work.

    And for expired domains, I finally confirmed my guesses.

    I bought an expired domain last year and just this year it started getting some traffic from Google.

    The wait period is similar to buying a new domain.

    Thanks a lot for sharing this. You’ve won a new fan.

    Best wishes.

    Reply
    • Hey Akinduyo! Nice to see you here ☺️.

      Yes, you are right, we should build a public blog network instead of pbn. But sometimes we have to make pbn to grow public blog, as you also know.

      Thanks and regards
      Vishal Meena

      Reply

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